{"id":5434,"date":"2020-02-04T07:17:16","date_gmt":"2020-02-04T06:17:16","guid":{"rendered":"https:\/\/globalfraudforensics.com\/fraudxpose\/?p=5434"},"modified":"2020-02-04T07:26:23","modified_gmt":"2020-02-04T06:26:23","slug":"mcmillions-how-ex-cop-orchestrated-24-million-mcdonalds-monopoly-scam","status":"publish","type":"post","link":"https:\/\/globalfraudforensics.com\/fraudxpose\/mcmillions-how-ex-cop-orchestrated-24-million-mcdonalds-monopoly-scam\/","title":{"rendered":"\u2018McMillions\u2019: How ex-cop orchestrated $24 million McDonald\u2019s Monopoly scam"},"content":{"rendered":"

In 1987, McDonald\u2019s launched an ingenious sweepstakes based on the game of Monopoly. Customers would purchase sandwiches, fries, drinks, etc., that included peel-off game pieces on the packaging \u2014 potentially rewarding them with anything from a Filet-O-Fish to a new car to $1 million. People went wild for it and business spiked by 40 percent for the fast-food giant, which kept it up for years.<\/p>\n

But it wasn\u2019t all happy meals.<\/p>\n

\u201cIt seemed like an opportunity for ordinary people to get ahead, but there were consequences,\u201d said Brian Lazarte, co-director of the HBO docu-series \u201cMcMillion$,\u201d<\/a> premiering Monday, about the contest. In fact, some 50 people would be convicted for cheating.<\/span><\/p>\n

Blame a man named \u201cUncle\u201d Jerry Jacobson, who orchestrated a fraud that ran for 12 years and scammed some $24 million from the Monopoly promotion.<\/p>\n

Jacobson was an ex-cop-turned-security guard who worked for Los Angeles-based Simon Marketing, which oversaw the contest behind the scenes. Part of his job was to deliver the high-ticket tokens \u2014 for cash prizes up to $1 million \u2014 to a factory where they were \u00adaffixed to food packaging. One day, in 1989, Jacobson pocketed a prize piece for $25,000 and replaced it with a dud.<\/p>\n

But, of course, he wasn\u2019t eligible to cash it in himself. So he gave it to his stepbrother, Marvin Braun, and struck a deal: Braun would turn it in and they would quietly split the money. The scheme worked.<\/p>\n

Jacobson was hooked. He started taking every high-denomination game piece he could get his hands on, roping in his friends and family as \u201cwinners.\u201d As he grew richer, he joined a classic-car club, took to wearing fancy suits and celebrated at Ruth\u2019s Chris steakhouse.<\/p>\n

Braun, however, had a change of heart after the $25K play. While the two men were out at dinner with their wives, Jacobson privately handed a million-dollar token to his stepbrother. \u201cHe told me to do something with it,\u201d Braun says in the documentary. \u201cI took it and flushed it down the toilet.\u201d<\/p>\n

The stepsiblings stopped talking. But then Jacobson had a chance encounter with a man named Gennaro \u201cJerry\u201d Colombo, who was \u00adre<\/p>\n

According to The Daily Beast<\/a>, the strangers got to chatting at the Atlanta airport and Colombo mentioned he was on his way to Atlantic City. He unzipped his carry-on to reveal stacks of $100 bills.<\/span><\/p>\n

Jacobson recognized a potential partner in crime.<\/p>\n

\u201cIt was a prime situation,\u201d said Lazarte. \u201cJerry Colombo was larger than life. He could make you laugh or intimidate you into doing what he wanted.\u201d<\/p>\n

Colombo would recruit \u201cwinners\u201d who paid Jacobson for a game piece \u2014 as much as $50,000 for a $1 million prize. But without Jacobson\u2019s participation, Colombo also had these people give him half their prize money.<\/p>\n

The scam pretty much ruined the life of Gloria Brown, an acquaintance of Colombo\u2019s wife who got involved in 1997.<\/p>\n

\u201cShe was a single mom who thought this might be her miracle,\u201d said \u201cMcMillion$\u201d co-director James Lee Hernandez. \u201cBut she got in so deep and could not get out.\u201d<\/p>\n

Brown, a Florida social worker, remortgaged her house to raise a participation payment of $40,000. That upped her monthly bill from around $300 to $1,000 and she was stuck paying taxes on all her prize money even though she\u2019d given half of it to Colombo.<\/p>\n

Enlarge Image<\/a>\"Still
A still from \u201cMcMillion$\u201d showing evidenceHBO<\/span><\/figcaption><\/figure>\n

That ended when Colombo died in a car accident in 1998. Jacobson replaced him, but someone called the FBI \u2014 which initially ignored the wild story.<\/p>\n

Then in 2000, an agent named Doug Mathews spotted the tip on a Post-it note affixed to a co-worker\u2019s computer. Sensing a rise in \u201cmy fun meter,\u201d he pushed his skeptical bosses to pursue the case.<\/p>\n

Of the 50 or so people who were convicted, most copped pleas and paid restitution. Charged with conspiracy to commit mail fraud, Jacobson got 37 months in prison and was made to pay back
\n$12.5 million. (He\u2019s now out.)<\/p>\n

Taking the stand in a Jacksonville, Fla., courthouse, he admitted: \u201cAll I can tell you is I made the biggest mistake of my life.\u201d<\/p>\n

\n

How the Big Mac attack went down<\/h3>\n

Step 1:<\/strong> \u201cUncle\u201d Jerry Jacobson worked as a security professional for the company that oversaw McDonald\u2019s popular Monopoly game contest.<\/p>\n

Enlarge Image<\/a>\"Jerome
Jerome JacobsonAP<\/span><\/figcaption><\/figure>\n

Step 2:<\/strong> Jacobson would steal winning prize pieces \u2014 for as much as $1 million \u2014 from his job before they were attached to McDonald\u2019s food packaging.<\/p>\n

Enlarge Image<\/a>\"Mcdonalds
McDonald\u2019s Monopoly from 2017Alamy Stock Photo<\/span><\/figcaption><\/figure>\n

Step 3:<\/strong> He and pal Jerry Colombo (below, in a 1995 commercial) would then enlist \u201cwinners\u201d who sometimes paid Jacobson as much as $50,000 to be a part of the scam.<\/p>\n

\n
\n
\n
<\/div>\n
\n
<\/div>\n<\/div>\n
\n
McDonald’s Monopoly Commercial 1995<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Step 4:<\/strong> The \u201cwinners\u201d would then cash in their pieces and give Colombo a cut.<\/p>\n

Enlarge Image<\/a>\"McDonald's
A McDonald\u2019s restaurantAlamy Stock Photo<\/span><\/figcaption><\/figure>\n

Source:<\/p>\n

https:\/\/nypost.com\/2020\/02\/01\/mcmillions-how-ex-cop-orchestrated-24-million-mcdonalds-monopoly-scam\/<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1987, McDonald\u2019s launched an ingenious sweepstakes based on the game of Monopoly. Customers would purchase sandwiches, fries, drinks, etc., that included peel-off game pieces on the packaging \u2014 potentially rewarding them with anything from a Filet-O-Fish to a new car to $1 million. People went wild for it and business spiked by 40 percent […]<\/p>\n","protected":false},"author":1,"featured_media":5436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,55,45,21,22],"tags":[],"class_list":["post-5434","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-compliance","category-crime","category-cybercrime","category-forensics","category-fraud","post_format-post-format-video"],"yoast_head":"\n\u2018McMillions\u2019: How ex-cop orchestrated $24 million McDonald\u2019s Monopoly scam - Fraud Xpos\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalfraudforensics.com\/fraudxpose\/mcmillions-how-ex-cop-orchestrated-24-million-mcdonalds-monopoly-scam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018McMillions\u2019: How ex-cop orchestrated $24 million McDonald\u2019s Monopoly scam - Fraud Xpos\u00e9\" \/>\n<meta property=\"og:description\" content=\"In 1987, McDonald\u2019s launched an ingenious sweepstakes based on the game of Monopoly. 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1987, McDonald\u2019s launched an ingenious sweepstakes based on the game of Monopoly. 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